10 Fundamental Guidelines for Creating Effective Outdoor Designs
1) Product Identification:
The advertisers’ name should be clear and prominent on the ad.
2) Short Copy:
Always strive to use short words. Strive for 10 total words, including 5 in the headline.
3) Short Words:
Using short words helps comprehension and readability quickly.
4) Large and Legible Text:
One of the most important things to consider is to make text large and bold as it must be viewed from a distance of approximately 400-800 feet.
5) Increase Line Thickness:
Increase line and stroke thicknesses.
6) Make Small Objects Large:
Larger objects are going to go over better than smaller objects.
7) Bold Colors:
Be bold! Being subtle at 600+ is being invisible.
8) High Contrast:
Higher contrast leads to higher visibility.
9) Simplify Everything:
Work with a smaller idea or message. Less is more outdoor.
10) Pre -Test Your Creativity:
If you are unsure of whether your message or design will work, you can always pre-test your creativity. View your draft for 10 seconds at 15 feet. This will give you a sense of how viewing it from the road while driving by will be for the viewer. Can you read the entire message in less than 10 seconds?