10 Reasons Why Billboards Work

  • You Can’t Escape It!
    Americans spend more time today than ever in their vehicles. Most Americans spend an average of over 15 hours per week in their cars. That’s a lot of driving time! Outdoor billboards are in the face of the consumer while they are in their vehicles.
  • Cost Effective
    Outdoor advertising is one of the most cost effective forms of advertising on the market. Most billboards and other sign and banner programs cost less than a penny per thousand that see your ad. Other forms of medium cannot compare to this.
  • Endless Design Possibilities
    There are tons of design possibilities, so much that the possibilities are endless! We can provide a number of mock ups or sample designs and your creativity can do the rest!
  • Keeping Up With the Joneses
    Not only does outdoor advertising surpass other forms of print or media advertising, it also has a higher return on investment and consistently increases market share.
  • New Technology
    Outdoor advertising continuously encompasses new technology. With the use of digital billboards, the outdoor advertising industry is even more powerful. By going digital, this appeals to our technologically-driven minds. It also helps advertisers stay on top of current trends and incorporating those into daily messages.
  • Constant Exposure
    Outdoor advertising is available to consumers and working for you around the clock, 24/7.
  • Flexibility
    Not only does outdoor advertising provide flexibility in design and messaging, and how your ad is to be designed, but it also offers a lot of flexibility in location.
  • Impact
    Big and bold is always better.
  • Impulse Buying
    Even today with Amazon and the ability to shop online, most Americans enjoy the going out shopping experience. As a result, a significant amount of shopping occurs on the way home from work, whether it is to the department or grocery stores. It is a fact that consumers spend the day thinking of things to buy as well as making a list and then stopping on the way home to pick them up. Your ad could be the next thing on someone’s list!
  • High Frequency
    Frequency and repetition are key areas that outdoor advertising provides like no other.

* Source: Arbitron National In-Car Study

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